Bird Scooters

Logo for Bird Rides Scooters with a black circle and white text.

At Bird, safety is our top priority. We created a series of out of home advertisements encouraging riders to wear helmets and pay attention to their surroundings.


Birds are convenient and fun, but only if everyone rides responsibly. Fly safely.

Out of home and social concepts, copy and design.

FLY SAFELY

A large advertisement on a modern building exterior featuring three helmets and a Darth Vader mask with the text 'Helmet hair. We're bringing it back.' and 'Fly Safely' with a logo of a bird and the word 'BIRD'. A bicycle is parked below the sign.
Digital billboard for BIRD scooters on a city sidewalk with a jeans pocket background and text about pockets and phone safety, with historic brick buildings and pedestrians in the background.
A sign on a sidewalk featuring an illustration of a person wearing a helmet riding a scooter with the message, 'Always wear protection,' and the slogan 'Fly Safely' with the Bird Rides logo.
A large digital billboard on a tall office building displays a message about paying attention while riding Bird scooters, with a blue sky, clouds, and a paper airplane illustration.
Street scene with a digital billboard showing a message about hitting potholes while texting and the Bird Rides logo, with a background of pedestrians, bicycles, and historic brick buildings.