Crest Whitestrips

All-denim everything on the red carpet. That pack-a-day smoking habit. Forgetting to brush before bed. Some bad decisions stain your reputation. Others stain your teeth. You may not be able to get those embarrassing pictures off the internet, but at least some things can stay in the past. Hindsight is 20/20, but your smile can still be 10/10.

Copywriting and Art Direction: Andi Krebs

PRINT

OUT OF HOME

Billboard design concept for Crest Whitestrips featuring a cutout of a man cleaning the billboard image of a smiling woman to reveal whiter teeth

BILLBOARD CONCEPT

Outdoor billboard with 3D component of a man “cleaning” the display to reveal a whiter smile.

Advertising concept for Crest Whitestrips on outdoor stairs where the face of stair risers goes from yellow to white as you ascend.

OUT-OF-HOME CONCEPT

Apply an overlay to stair risers in an outdoor location (such as a subway station or outdoor mall). Risers would fade from yellow to white, with last riser featuring the Crest 3D Whitestrips logo.

SOCIAL